Join Alisha Outridge (Chief Product & Technology Officer at Byte & Chord) for an interactive workshop to level up your product strategy and master the framework required to survive and win in the AI landscape. This session is suited for both entrepreneurs and corporate intrapreneurs who want to move past shallow feature checklists and build a world-class market analysis that defines where their product actually sits before writing a single line of code. More info about AI Founder Playbook.
You’ll learn how to:
- Deconstruct why traditional competitive analysis fails, shifting from generic feature matrices to true strategic positioning.
- Master the Competitive Terrain Map™ framework, deploying advanced market research and industry context that top-tier consulting firms charge six figures to deliver.
- Align your market map with user and buyer behavior, pinpointing exactly what customers in your landscape will pay for.
- Walk out with a concrete deliverable: your own completed terrain map and the single highest-leverage strategic move it reveals.
Note: Come with an idea and your laptop. If you don't have a concrete product idea yet, that's completely fine. We will provide real-world sample cases so you can practice adapting this framework to any industry, business, or product challenge you encounter next.
Agenda:
- 6 – 6:30 pm: Networking over dinner and drinks
- 6:30 – 8 pm: Workshop
- 8 – 8:30 pm: Post-event networking
Alisha Outridge is the Chief Product & Technology Officer at Byte & Chord. A veteran leader at the intersection of product and engineering, Alisha has spent her career building scalable platforms and navigating the technical and strategic complexities of enterprise-grade technology. Previously, she has held multiple PM leadership roles as CTO and CPO at various startups, with two exits, and was a Senior PM Director at Meta.
Trampoline is dedicated to upleveling the next generation of leaders. Trampoline works with both individuals and businesses to reach their full potential. At Trampoline, we help leaders Bounce Back. Lift Up. Thrive Forward.
Brought to you by:Singapore Global Network: Singapore Global Network connects over 220,000 members worldwide, creating opportunities and fostering connections with Singapore and the region at the heart. SGN’s diverse and inclusive community supports growth and collaboration across borders.
Join SGN today to get access to member benefits: https://go.gov.sg/tp1eng
AI Founder Playbook: Mapping the Competitive Terrain
Hosts
Wed, Jul 08, 06:00 PM - 08:30 PM (EDT)
To be shared on approval (New York)
30 attendees
Join Alisha Outridge (Chief Product & Technology Officer at Byte & Chord) for an interactive workshop to level up your product strategy and master the framework required to survive and win in the AI landscape. This session is suited for both entrepreneurs and corporate intrapreneurs who want to move past shallow feature checklists and build a world-class market analysis that defines where their product actually sits before writing a single line of code. More info about AI Founder Playbook.
You’ll learn how to:
Note: Come with an idea and your laptop. If you don't have a concrete product idea yet, that's completely fine. We will provide real-world sample cases so you can practice adapting this framework to any industry, business, or product challenge you encounter next.
Agenda:
Alisha Outridge is the Chief Product & Technology Officer at Byte & Chord. A veteran leader at the intersection of product and engineering, Alisha has spent her career building scalable platforms and navigating the technical and strategic complexities of enterprise-grade technology. Previously, she has held multiple PM leadership roles as CTO and CPO at various startups, with two exits, and was a Senior PM Director at Meta.
Trampoline is dedicated to upleveling the next generation of leaders. Trampoline works with both individuals and businesses to reach their full potential. At Trampoline, we help leaders Bounce Back. Lift Up. Thrive Forward.
Singapore Global Network: Singapore Global Network connects over 220,000 members worldwide, creating opportunities and fostering connections with Singapore and the region at the heart. SGN’s diverse and inclusive community supports growth and collaboration across borders.
Join SGN today to get access to member benefits: https://go.gov.sg/tp1eng