SF Private Content x GTM Founder Breakfast ft. Eric Lay (Virio Co-Founder, 42K+ LinkedIn) & Conor Brennan-Burke (Hyperspell Founder, YC F25)
Eric L.
Co-Founder & CEO
Virio
Conor B.
Founder
$1M raised
Hyperspell
Tue, Jun 09, 09:00 AM - 10:00 AM (PDT)
Upscale Private Dining Room (Venue to be shown to approved attendees) (San Francisco)
25 attendees
Invite & Approval Only: Funders & Founders ($500K - $10M+ ARR / Funding) 🚀
Five years ago, content was a brand exercise. Today it's a GTM motion. The fastest-growing companies in SF aren't winning on outbound — they're winning on attention, owned audiences, and founders who post.
We're taking over a private room for a morning of high-signal conversations on how content actually drives pipeline, with two founders who live it. Eric runs Virio, the agency rebuilding B2B content as a measurable revenue channel. Conor is best known online for "no dating until Series B" and a feed that turned Hyperspell into one of the most-watched AI infra companies of YC F25 before they shipped a single customer.
The format is simple: you'll be seated in a small, curated group — tight enough that every conversation actually goes somewhere. Then a fireside with Eric and Conor on:
- Why content went from brand exercise to GTM motion
- What founders should be posting (and what's a waste of time)
- How to turn a feed into pipeline without becoming a full-time creator
- Where AI-native founders have an unfair advantage on distribution
Open AMA to close. Coffee and breakfast served.
You'll leave with:
- 💡 A concrete content × GTM playbook from two founders who've built it
- 🔗 Real connections with founders at a similar stage
- ☕ A reason to start the day with founders instead of Slack
- 🥐 A full stomach
Speakers:Eric Lay, Co-Founder & CEO, Virio: Eric Lay, Co-Founder & CEO of Virio, is one of the most-followed voices on B2B content-led GTM on LinkedIn (42K+) and a recognized operator in the SF content × pipeline ecosystem. Before Virio, he grew social accounts to over a billion views across YouTube, Instagram, and TikTok, and co-founded Toronto Tech Fest — one of Canada's largest startup communities, hosting hundreds of events with partners like Google, AWS, and Microsoft. His path runs from top-30 North American League of Legends player to building one of the most-watched B2B content companies in SF today.
Conor Brennan-Burke, Founder, Hyperspell ($1M raised): Conor Brennan-Burke, Co-Founder & CEO of Hyperspell, is one of the more closely followed AI infra founders on LinkedIn (13K+) and on founder Twitter, where his "no dating until Series B" commitment and build-in-public feed have become a case study in how AI-native founders turn content into a GTM motion. Before Hyperspell, he led a $30M ARR API business at Checkr powering DoorDash and Airbnb, and has helped scale software products to over $50M in ARR across his career. He's a repeat founder who left school at 12, started college at 13, and has lived and worked across five countries — a track record of acting first and iterating fast.
SF Private Content x GTM Founder Breakfast ft. Eric Lay (Virio Co-Founder, 42K+ LinkedIn) & Conor Brennan-Burke (Hyperspell Founder, YC F25)
Speakers
Eric L.
Co-Founder & CEO
Virio
Conor B.
Founder
$1M raised
Hyperspell
Tue, Jun 09, 09:00 AM - 10:00 AM (PDT)
Upscale Private Dining Room (Venue to be shown to approved attendees) (San Francisco)
25 attendees
Invite & Approval Only: Funders & Founders ($500K - $10M+ ARR / Funding) 🚀
Five years ago, content was a brand exercise. Today it's a GTM motion. The fastest-growing companies in SF aren't winning on outbound — they're winning on attention, owned audiences, and founders who post.
We're taking over a private room for a morning of high-signal conversations on how content actually drives pipeline, with two founders who live it. Eric runs Virio, the agency rebuilding B2B content as a measurable revenue channel. Conor is best known online for "no dating until Series B" and a feed that turned Hyperspell into one of the most-watched AI infra companies of YC F25 before they shipped a single customer.
The format is simple: you'll be seated in a small, curated group — tight enough that every conversation actually goes somewhere. Then a fireside with Eric and Conor on:
Open AMA to close. Coffee and breakfast served.
You'll leave with:
Eric Lay, Co-Founder & CEO, Virio: Eric Lay, Co-Founder & CEO of Virio, is one of the most-followed voices on B2B content-led GTM on LinkedIn (42K+) and a recognized operator in the SF content × pipeline ecosystem. Before Virio, he grew social accounts to over a billion views across YouTube, Instagram, and TikTok, and co-founded Toronto Tech Fest — one of Canada's largest startup communities, hosting hundreds of events with partners like Google, AWS, and Microsoft. His path runs from top-30 North American League of Legends player to building one of the most-watched B2B content companies in SF today.
Conor Brennan-Burke, Founder, Hyperspell ($1M raised): Conor Brennan-Burke, Co-Founder & CEO of Hyperspell, is one of the more closely followed AI infra founders on LinkedIn (13K+) and on founder Twitter, where his "no dating until Series B" commitment and build-in-public feed have become a case study in how AI-native founders turn content into a GTM motion. Before Hyperspell, he led a $30M ARR API business at Checkr powering DoorDash and Airbnb, and has helped scale software products to over $50M in ARR across his career. He's a repeat founder who left school at 12, started college at 13, and has lived and worked across five countries — a track record of acting first and iterating fast.
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