Invite & Approval Only: Funders & Founders ($2M - $10M+ ARR / Funding) 🚀
Five years ago, content was a brand exercise. Today it's a GTM motion. The fastest-growing companies in SF aren't winning on outbound — they're winning on attention, owned audiences, and founders who post.
We're taking over a private room for a morning of high-signal conversations on how content actually drives pipeline, with two founders who live it. Eric runs Virio, the agency rebuilding B2B content as a measurable revenue channel. Conor is best known online for "no dating until Series B" and a feed that turned Hyperspell into one of the most-watched AI infra companies of YC F25 before they shipped a single customer.
The format is simple: you'll be seated in a small, curated group — tight enough that every conversation actually goes somewhere. Then a fireside with Eric and Conor on:
- Why content went from brand exercise to GTM motion
- What founders should be posting (and what's a waste of time)
- How to turn a feed into pipeline without becoming a full-time creator
- Where AI-native founders have an unfair advantage on distribution
Open AMA to close. Coffee and breakfast served.
You'll leave with:
- 💡 A concrete content × GTM playbook from two founders who've built it
- 🔗 Real connections with founders at a similar stage
- ☕ A reason to start the day with founders instead of Slack
- 🥐 A full stomach
Speakers:Eric Lay, Co-Founder & CEO, Virio ($1M ARR): Eric Lay, Co-Founder & CEO of Virio, is one of the most-followed voices on B2B content-led GTM on LinkedIn (42K+) and a recognized operator in the SF content × pipeline ecosystem. Before Virio, he grew social accounts to over a billion views across YouTube, Instagram, and TikTok, and co-founded Toronto Tech Fest — one of Canada's largest startup communities, hosting hundreds of events with partners like Google, AWS, and Microsoft. His path runs from top-30 North American League of Legends player to building one of the most-watched B2B content companies in SF today.
Conor Brennan-Burke, Founder, Hyperspell ($5M raised): Conor Brennan-Burke, Co-Founder & CEO of Hyperspell, is one of the more closely followed AI infra founders on LinkedIn (13K+) and on founder Twitter, where his "no dating until Series B" commitment and build-in-public feed have become a case study in how AI-native founders turn content into a GTM motion. Before Hyperspell, he led a $30M ARR API business at Checkr powering DoorDash and Airbnb, and has helped scale software products to over $50M in ARR across his career. He's a repeat founder who left school at 12, started college at 13, and has lived and worked across five countries — a track record of acting first and iterating fast.
Viraj Ala, Founder, Viraj Ala Media: Viraj Ala is one of the fastest-rising content creators in Silicon Valley - building an audience of over 150,000 founders and VCs through candid conversations with top founders, investors, and operators. Through his channel - he’s worked with the founder/CEOs of top companies including HubSpot, Snowflake, Gusto, Business Insider, Loom, Bodyarmor, and a16z.
Prior to becoming a full-time creator, Viraj worked on AI policy at the White House and studied Political Economy at UC Berkeley. Today, he sits at the intersection of venture, media, and entrepreneurship - splitting his time between his channel and consulting founders on their own content.
Brought to you by:Salesbricks 🧱: Salesbricks helps SaaS teams close faster and bill smarter. One seamless platform for quoting, payments, and revenue insights.
Book a demo at salesbricks.com and get a dedicated collection agent for $200/month—human support badged into Stripe or Salesbricks to help collect cash.
HubSpot: HubSpot is a AI-enabled CRM platform that helps startups and growing businesses scale faster with tools for marketing, sales, and customer success.
Join HubSpot for Startups at no cost to lock in a 90% discount on HubSpot's paid tiers, if/when you upgrade. Apply now: https://tinyurl.com/HubSpot90
Morrison Foerster: MoFo’s Emerging Companies + Venture Capital (ECVC) practice advises startups, growth companies, and investors at every stage of the business lifecycle, from formation and financing through M&A and public offerings, across leading innovation sectors.
Email
emack@mofo.com to schedule a conversation with a MoFo partner to discuss your next financing, growth milestone, or strategic transaction.
SF Private Founder Breakfast ft. Eric Lay (Virio Co-Founder, 42K+ LinkedIn), Conor Brennan-Burke (Hyperspell Founder, YC F25) & Viraj Ala (150K+ Following)
Speakers
Eric L.
Co-Founder & CEO
$1M ARR
Virio
Conor B.
Founder
$5M raised
Hyperspell
Viraj A.
Founder
Viraj Ala Media
Thu, Jun 18, 09:00 AM - 11:00 AM (PDT)
Upscale Private Dining Room (Venue to be shown to approved attendees) (San Francisco)
25 attendees
Invite & Approval Only: Funders & Founders ($2M - $10M+ ARR / Funding) 🚀
Five years ago, content was a brand exercise. Today it's a GTM motion. The fastest-growing companies in SF aren't winning on outbound — they're winning on attention, owned audiences, and founders who post.
We're taking over a private room for a morning of high-signal conversations on how content actually drives pipeline, with two founders who live it. Eric runs Virio, the agency rebuilding B2B content as a measurable revenue channel. Conor is best known online for "no dating until Series B" and a feed that turned Hyperspell into one of the most-watched AI infra companies of YC F25 before they shipped a single customer.
The format is simple: you'll be seated in a small, curated group — tight enough that every conversation actually goes somewhere. Then a fireside with Eric and Conor on:
Open AMA to close. Coffee and breakfast served.
You'll leave with:
Eric Lay, Co-Founder & CEO, Virio ($1M ARR): Eric Lay, Co-Founder & CEO of Virio, is one of the most-followed voices on B2B content-led GTM on LinkedIn (42K+) and a recognized operator in the SF content × pipeline ecosystem. Before Virio, he grew social accounts to over a billion views across YouTube, Instagram, and TikTok, and co-founded Toronto Tech Fest — one of Canada's largest startup communities, hosting hundreds of events with partners like Google, AWS, and Microsoft. His path runs from top-30 North American League of Legends player to building one of the most-watched B2B content companies in SF today.
Conor Brennan-Burke, Founder, Hyperspell ($5M raised): Conor Brennan-Burke, Co-Founder & CEO of Hyperspell, is one of the more closely followed AI infra founders on LinkedIn (13K+) and on founder Twitter, where his "no dating until Series B" commitment and build-in-public feed have become a case study in how AI-native founders turn content into a GTM motion. Before Hyperspell, he led a $30M ARR API business at Checkr powering DoorDash and Airbnb, and has helped scale software products to over $50M in ARR across his career. He's a repeat founder who left school at 12, started college at 13, and has lived and worked across five countries — a track record of acting first and iterating fast.
Viraj Ala, Founder, Viraj Ala Media: Viraj Ala is one of the fastest-rising content creators in Silicon Valley - building an audience of over 150,000 founders and VCs through candid conversations with top founders, investors, and operators. Through his channel - he’s worked with the founder/CEOs of top companies including HubSpot, Snowflake, Gusto, Business Insider, Loom, Bodyarmor, and a16z. Prior to becoming a full-time creator, Viraj worked on AI policy at the White House and studied Political Economy at UC Berkeley. Today, he sits at the intersection of venture, media, and entrepreneurship - splitting his time between his channel and consulting founders on their own content.
Brought to you by:
Salesbricks 🧱: Salesbricks helps SaaS teams close faster and bill smarter. One seamless platform for quoting, payments, and revenue insights.
Book a demo at salesbricks.com and get a dedicated collection agent for $200/month—human support badged into Stripe or Salesbricks to help collect cash.
HubSpot: HubSpot is a AI-enabled CRM platform that helps startups and growing businesses scale faster with tools for marketing, sales, and customer success.
Join HubSpot for Startups at no cost to lock in a 90% discount on HubSpot's paid tiers, if/when you upgrade. Apply now: https://tinyurl.com/HubSpot90
Morrison Foerster: MoFo’s Emerging Companies + Venture Capital (ECVC) practice advises startups, growth companies, and investors at every stage of the business lifecycle, from formation and financing through M&A and public offerings, across leading innovation sectors.
Email emack@mofo.com to schedule a conversation with a MoFo partner to discuss your next financing, growth milestone, or strategic transaction.
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