Invite & Approval Only:Ā Funders & Founders ($2M - $10M+ ARR / Funding) š
Five years ago, content was a brand exercise. Today it's a GTM motion. The fastest-growing companies in SF aren't winning on outbound ā they're winning on attention, owned audiences, and founders who post.
We're taking over a private room for a morning of high-signal conversations on how content actually drives pipeline, with two founders who live it. Eric runs Virio, the agency rebuilding B2B content as a measurable revenue channel. Conor is best known online for "no dating until Series B" and a feed that turned Hyperspell into one of the most-watched AI infra companies of YC F25 before they shipped a single customer.
The format is simple: you'll be seated in a small, curated group ā tight enough that every conversation actually goes somewhere. Then a fireside with Eric and Conor on:
- Why content went from brand exercise to GTM motion
- What founders should be posting (and what's a waste of time)
- How to turn a feed into pipeline without becoming a full-time creator
- Where AI-native founders have an unfair advantage on distribution
Open AMA to close. Coffee and breakfast served.
You'll leave with:
- š” A concrete content Ć GTM playbook from two founders who've built it
- š Real connections with founders at a similar stage
- ā A reason to start the day with founders instead of Slack
- š„ A full stomach
Speakers:Eric Lay, Co-Founder & CEO, Virio: Eric Lay, Co-Founder & CEO of Virio, is one of the most-followed voices on B2B content-led GTM on LinkedIn (42K+) and a recognized operator in the SF content Ć pipeline ecosystem. Before Virio, he grew social accounts to over a billion views across YouTube, Instagram, and TikTok, and co-founded Toronto Tech Fest ā one of Canada's largest startup communities, hosting hundreds of events with partners like Google, AWS, and Microsoft. His path runs from top-30 North American League of Legends player to building one of the most-watched B2B content companies in SF today.
Conor Brennan-Burke, Founder, Hyperspell ($1M raised): Conor Brennan-Burke, Co-Founder & CEO of Hyperspell, is one of the more closely followed AI infra founders on LinkedIn (13K+) and on founder Twitter, where his "no dating until Series B" commitment and build-in-public feed have become a case study in how AI-native founders turn content into a GTM motion. Before Hyperspell, he led a $30M ARR API business at Checkr powering DoorDash and Airbnb, and has helped scale software products to over $50M in ARR across his career. He's a repeat founder who left school at 12, started college at 13, and has lived and worked across five countries ā a track record of acting first and iterating fast.
Viraj Ala, Founder, N/A ($2.46M raised): Viraj Ala is one of the fastest-rising content creators in Silicon Valley - building an audience of over 150,000 founders and VCs through candid conversations with top founders, investors, and operators. Through his channel - heās worked with the founder/CEOs of top companies including HubSpot, Snowflake, Gusto, Business Insider, Loom, Bodyarmor, and a16z.āØāØPrior to becoming a full-time creator, Viraj worked on AI policy at the White House and studied Political Economy at UC Berkeley. Today, he sits at the intersection of venture, media, and entrepreneurship - splitting his time between his channel and consulting founders on their own content.
Brought to you by:Salesbricks š§±: Salesbricks helps SaaS teams close faster and bill smarter. One seamless platform for quoting, payments, and revenue insights.
Book a demo at salesbricks.com and get a dedicated collection agent for $200/monthāhuman support badged into Stripe or Salesbricks to help collect cash.
HubSpot: HubSpot is a AI-enabled CRM platform that helps startups and growing businesses scale faster with tools for marketing, sales, and customer success.
Join HubSpot for Startups at no cost to lock in a 90% discount on HubSpot's paid tiers, if/when you upgrade. Apply now: https://tinyurl.com/HubSpot90
Morrison Foerster: Morrison Foerster transforms complexity into advantage. With their collective intelligence, they shape powerful legal strategies that move your business forward while living our shared values.
Launch your startup with confidenceāexplore tailored legal solutions with Morrison Foerster's expert startup team. Learn More here: https://scaleup.mofo.com/
SF Private Founder Breakfast ft. Eric Lay (Virio Co-Founder, 42K+ LinkedIn) & Conor Brennan-Burke (Hyperspell Founder, YC F25)
Speakers
Eric L.
Co-Founder & CEO
Virio
Conor B.
Founder
$1M raised
Hyperspell
Viraj A.
Founder
$2.5M raised
N/A
Thu, Jun 18, 09:00 AM - 11:00 AM (PDT)
Upscale Private Dining Room (Venue to be shown to approved attendees) (San Francisco)
25 attendees
Invite & Approval Only:Ā Funders & Founders ($2M - $10M+ ARR / Funding) š
Five years ago, content was a brand exercise. Today it's a GTM motion. The fastest-growing companies in SF aren't winning on outbound ā they're winning on attention, owned audiences, and founders who post.
We're taking over a private room for a morning of high-signal conversations on how content actually drives pipeline, with two founders who live it. Eric runs Virio, the agency rebuilding B2B content as a measurable revenue channel. Conor is best known online for "no dating until Series B" and a feed that turned Hyperspell into one of the most-watched AI infra companies of YC F25 before they shipped a single customer.
The format is simple: you'll be seated in a small, curated group ā tight enough that every conversation actually goes somewhere. Then a fireside with Eric and Conor on:
Open AMA to close. Coffee and breakfast served.
You'll leave with:
Eric Lay, Co-Founder & CEO, Virio: Eric Lay, Co-Founder & CEO of Virio, is one of the most-followed voices on B2B content-led GTM on LinkedIn (42K+) and a recognized operator in the SF content Ć pipeline ecosystem. Before Virio, he grew social accounts to over a billion views across YouTube, Instagram, and TikTok, and co-founded Toronto Tech Fest ā one of Canada's largest startup communities, hosting hundreds of events with partners like Google, AWS, and Microsoft. His path runs from top-30 North American League of Legends player to building one of the most-watched B2B content companies in SF today.
Conor Brennan-Burke, Founder, Hyperspell ($1M raised): Conor Brennan-Burke, Co-Founder & CEO of Hyperspell, is one of the more closely followed AI infra founders on LinkedIn (13K+) and on founder Twitter, where his "no dating until Series B" commitment and build-in-public feed have become a case study in how AI-native founders turn content into a GTM motion. Before Hyperspell, he led a $30M ARR API business at Checkr powering DoorDash and Airbnb, and has helped scale software products to over $50M in ARR across his career. He's a repeat founder who left school at 12, started college at 13, and has lived and worked across five countries ā a track record of acting first and iterating fast.
Viraj Ala, Founder, N/A ($2.46M raised): Viraj Ala is one of the fastest-rising content creators in Silicon Valley - building an audience of over 150,000 founders and VCs through candid conversations with top founders, investors, and operators. Through his channel - heās worked with the founder/CEOs of top companies including HubSpot, Snowflake, Gusto, Business Insider, Loom, Bodyarmor, and a16z.āØāØPrior to becoming a full-time creator, Viraj worked on AI policy at the White House and studied Political Economy at UC Berkeley. Today, he sits at the intersection of venture, media, and entrepreneurship - splitting his time between his channel and consulting founders on their own content.
Brought to you by:
Salesbricks š§±: Salesbricks helps SaaS teams close faster and bill smarter. One seamless platform for quoting, payments, and revenue insights.
Book a demo at salesbricks.com and get a dedicated collection agent for $200/monthāhuman support badged into Stripe or Salesbricks to help collect cash.
HubSpot: HubSpot is a AI-enabled CRM platform that helps startups and growing businesses scale faster with tools for marketing, sales, and customer success.
Join HubSpot for Startups at no cost to lock in a 90% discount on HubSpot's paid tiers, if/when you upgrade. Apply now: https://tinyurl.com/HubSpot90
Morrison Foerster: Morrison Foerster transforms complexity into advantage. With their collective intelligence, they shape powerful legal strategies that move your business forward while living our shared values.
Launch your startup with confidenceāexplore tailored legal solutions with Morrison Foerster's expert startup team. Learn More here: https://scaleup.mofo.com/
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