Join us for the second installment of our Masterclass series, co-hosted with Singapore Global Network (SGN). Through this series, we plan to feature some of the GOATS (Greatest of All Time) in various fields and have them share their knowledge with New York City’s top industry leaders.
Our second masterclass is on Marketing & Branding, featuring Rachel Loh, Senior Vice President (Americas) of the Singapore Tourism Board. The masterclass will include Rachel's reflections on Singapore's transformation into a global tourism hub over the last 15-20 years, and discussions about the key drivers of Singapore's marketing success.
Home of "Crazy Rich Asians," Singapore is one of the top 5 most visited citiesin the world, attracting approximately 15 million tourists annually, which is more than twice its population. Similar in ranking to other global cities like New York City and London, Singapore punches above its weight in attracting tourists despite its small size.
Learn marketing insights and strategies from Rachel as she shares about her GTM & marketing experiences, challenges, and most effective campaigns she’s tried, which you can apply to your own company.
After Rachel's masterclass, there will be time for interactive Q&A, and also mingling with other marketers, growth experts, and GTM professionals.
Complimentary light bites and drinks will be provided.
More about Rachel:
Rachel Loh holds the key position of Senior Vice President at the Singapore Tourism Board's (STB) Americas office. In this role, she leads efforts to promote Singapore - the 5th most visited city globally - as a top-tier tourism destination. Her work contributes significantly to Singapore's tourism sector, which generates $20 billion annually for the nation's economy.
With over 15 years in the industry, Rachel has developed extensive expertise in strategic planning, business development, and destination marketing. Together with her team, she has strengthened Singapore's appeal to international visitors, through marketing campaigns that has enhanced the city-state's global profile as a must-visit tourism destination.
Thank you to our co-host, Singapore Global Network, for making all of this happen!
SGN: Build connections and find community, no matter where you are
Perkins Coie: Perkins Coie is an international law firm that represents emerging and growth companies across all stages of their life cycle – from founder to IPO.
Growth & GTM Mixer with Senior VP of Singapore Tourism Board: Join NYC’s Top Marketing Leaders for an Exclusive Masterclass with Complimentary Drinks & Food
Host/s
Mon, Aug 05, 06:30 PM - 08:30 PM (EST)
Cool venue right by Madison Square Park
100 attendees
Our second masterclass is on Marketing & Branding, featuring Rachel Loh, Senior Vice President (Americas) of the Singapore Tourism Board. The masterclass will include Rachel's reflections on Singapore's transformation into a global tourism hub over the last 15-20 years, and discussions about the key drivers of Singapore's marketing success.
Home of "Crazy Rich Asians," Singapore is one of the top 5 most visited citiesin the world, attracting approximately 15 million tourists annually, which is more than twice its population. Similar in ranking to other global cities like New York City and London, Singapore punches above its weight in attracting tourists despite its small size.
Learn marketing insights and strategies from Rachel as she shares about her GTM & marketing experiences, challenges, and most effective campaigns she’s tried, which you can apply to your own company.
After Rachel's masterclass, there will be time for interactive Q&A, and also mingling with other marketers, growth experts, and GTM professionals.
Complimentary light bites and drinks will be provided.
More about Rachel:
Rachel Loh holds the key position of Senior Vice President at the Singapore Tourism Board's (STB) Americas office. In this role, she leads efforts to promote Singapore - the 5th most visited city globally - as a top-tier tourism destination. Her work contributes significantly to Singapore's tourism sector, which generates $20 billion annually for the nation's economy.
With over 15 years in the industry, Rachel has developed extensive expertise in strategic planning, business development, and destination marketing. Together with her team, she has strengthened Singapore's appeal to international visitors, through marketing campaigns that has enhanced the city-state's global profile as a must-visit tourism destination.
Thank you to our co-host, Singapore Global Network, for making all of this happen!