People are not going to shop the way they do now forever. The shift is already starting. Consumers will increasingly ask AI agents to search, compare, recommend, and in some cases buy for them.
That means brands cannot rely on the old playbook alone. If discovery moves from browsers and marketplaces to AI-led interfaces, brands risk losing attention, pricing power, customer data, and margin.
The real question is not whether agentic commerce is coming. It is whether your brand will know how to compete when the buyer is no longer a person clicking through your storefront, but an AI making the shortlist.
Why You Should Attend
- Learn what agentic commerce actually looks like right now, not just the hype.
- Understand how shopping behavior may shift over the next 5 to 10 years.
- Get clear on what parts of the old ecommerce playbook still matter, and what is starting to break.
- Learn where brands should invest now to stay discoverable, defensible, and profitable.
- Avoid expensive mistakes around channels, data, pricing, and customer acquisition.
- Meet the founders, operators, and researchers shaping this shift in real time.
Who's Getting In This Room
- Brand owners
- Ecommerce tech founders
- Retailers
- Growth and marketing leaders
- Researchers studying consumer behavior and digital commerce
- Builders working on AI shopping, search, recommendation, and agent infrastructure
Who's Taking the Stage
Speaking announcing soon
- Brand founder
- Ecommerce tech founder
- Marketing researcher
Moderator:
Alan Zong - VC Investment & Early-stage Incubation
What We Do Not Sugarcoat
- Brand loyalty may get weaker when AI optimizes for convenience, price, and speed.
- Paid media may become less effective if discovery shifts upstream into AI interfaces.
- Consumer behavior is changing faster than most brands are planning for.
- Brands may lose access to the clickstream signals that used to reveal intent, hesitation, and purchase readiness.
- Marketplaces and retailers may lose power if agents can bypass them and go more directly to sellers or alternative paths.
- Margin pressure gets worse if AI agents consistently surface the lowest-priced option.
- If your brand is invisible to AI systems, it may become invisible to future buyers.
A direct conversation for people trying to understand what happens when commerce stops being click-first and starts becoming agent-first.
Who's Backing This
UpScaleX - A Palo Alto–based seed fund and founders’ community empowering innovation in AI and digital commerce.
GREY Journal – Media partner spotlighting modern entrepreneurs (featured on Apple News + Google News).
About Ugly Talk:
Started in 2019, Ugly Talk has been transforming business setbacks into breakthrough “aha!” moments by hosting unfiltered, no-nonsense events where battle-tested entrepreneurs share their raw lessons and insights.
With a growing presence in cities like New York, Chicago, San Francisco, and Miami, we’ve built a vibrant community of thousands of founders and industry leaders making a profound impact on the entrepreneurial landscape.
Official Website: UglyTalk.com
Get a taste of past Ugly Talk energy:
2025 Year Recap
Ugly Talk: Can Your Brand Thrive in Agentic Commerce? #NYTechWeek
Hosts
Tue, Jun 02, 06:30 PM - 08:30 PM (EDT)
To be shared on approval (New York)
9999 attendees
People are not going to shop the way they do now forever. The shift is already starting. Consumers will increasingly ask AI agents to search, compare, recommend, and in some cases buy for them.
That means brands cannot rely on the old playbook alone. If discovery moves from browsers and marketplaces to AI-led interfaces, brands risk losing attention, pricing power, customer data, and margin.
The real question is not whether agentic commerce is coming. It is whether your brand will know how to compete when the buyer is no longer a person clicking through your storefront, but an AI making the shortlist.
Why You Should Attend
Who's Getting In This Room
Who's Taking the Stage
Speaking announcing soon
Moderator:
Alan Zong - VC Investment & Early-stage Incubation
What We Do Not Sugarcoat
A direct conversation for people trying to understand what happens when commerce stops being click-first and starts becoming agent-first.
Who's Backing This
UpScaleX - A Palo Alto–based seed fund and founders’ community empowering innovation in AI and digital commerce.
GREY Journal – Media partner spotlighting modern entrepreneurs (featured on Apple News + Google News).
About Ugly Talk:
Started in 2019, Ugly Talk has been transforming business setbacks into breakthrough “aha!” moments by hosting unfiltered, no-nonsense events where battle-tested entrepreneurs share their raw lessons and insights.
With a growing presence in cities like New York, Chicago, San Francisco, and Miami, we’ve built a vibrant community of thousands of founders and industry leaders making a profound impact on the entrepreneurial landscape.
Official Website: UglyTalk.com
Get a taste of past Ugly Talk energy:
2025 Year Recap