People are not going to shop the way they do now forever. The shift is already starting. Consumers will increasingly ask AI agents to search, compare, recommend, and in some cases buy for them.
That means brands cannot rely on the old playbook alone. If discovery moves from browsers and marketplaces to AI-led interfaces, brands risk losing attention, pricing power, customer data, and margin. The real question is not whether agentic commerce is coming. It is whether your brand will know how to compete when the buyer is no longer a person clicking through your storefront, but an AI making the shortlist.
Why you should be in this room.
- Learn what agentic commerce actually looks like right now, not just the hype.
- Understand how shopping behavior may shift over the next 5 to 10 years.
- Get clear on what parts of the old ecommerce playbook still matter, and what is starting to break.
- Learn where brands should invest now to stay discoverable, defensible, and profitable.
- Avoid expensive mistakes around channels, data, pricing, and customer acquisition.
- Meet the founders, operators, and researchers shaping this shift in real time.
Who's getting in.
- Forward-thinking D2C Brand owners
- Ecommerce Tech founders
- Distributor and Retailers
- Growth and marketing leaders
- Researchers studying consumer behavior and digital commerce
- Builders working on AI shopping, search, recommendation, and agent infrastructure
Featured speakers.
Agentic Commerce Solution Architect Lead @Stripe
Founder & CEO @ Dimension Studios
Ali Mirzaei is the founder and CEO of Dimension Studios, the social commerce company behind Seller OS, an agentic AI platform that replaces TikTok’s native Seller Center with a unified operational command center for brands and agencies. Ali built the #1 shop on TikTok within six months of the platform’s US launch, and Dimension has since operated four #1 shops for clients including Liquid Death, Final Boss Sour, T3 Micro, SquidHaus, Bones Coffee, and more. The company is profitable at roughly $2.5M ARR with multiple product launches planned for 2026.
Co-Founder & CEO @ Pinpoint
Joshua Cohen is the founder of Pinpoint, the AI layer between social and revenue. Used by brands like Cozy Earth, Gopuff, Represent Clothing, and hundreds of others.
Who's hosting it.
Co-Founder & Partner @ UpScaleX
Alan Zong is Co-Founder and Partner at UpScaleX, a San Francisco-based seed fund investing in AI-native applications and commercial innovations. He brings 10+ years of experience across VC and CVC and has been an early backer of multiple unicorns and decacorns. Alan holds an MBA from Harvard Business School and previously led innovation investment at Alibaba International.
What's on the table.
- Brand loyalty may get weaker when AI optimizes for convenience, price, and speed.
- Paid media may become less effective if discovery shifts upstream into AI interfaces.
- Consumer behavior is changing faster than most brands are planning for.
- Brands may lose access to the clickstream signals that used to reveal intent, hesitation, and purchase readiness.
- Marketplaces and retailers may lose power if agents can bypass them and go more directly to sellers or alternative paths.
- Margin pressure gets worse if AI agents consistently surface the lowest-priced option.
- If your brand is invisible to AI systems, it may become invisible to future buyers.
A direct conversation for people trying to understand what happens when commerce stops being click-first and starts becoming agent-first.
Who's backing this.
UpScaleX
We don’t just write checks—we roll up our sleeves and build alongside you. Our unique co-building approach means you get hands-on support from day one, with our team working as an extension of yours to accelerate product development, refine strategy, and drive growth.
From seed investment to Series A and beyond, we’re committed to being your long-term partner. We invest in founders who are building transformative AI and digital commerce companies, and we provide the capital, expertise, and network to help you scale faster and smarter.
Stripe
Stripe builds programmable financial services. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Headquartered in San Francisco and Dublin, the company aims to increase the GDP of the internet.
Adelphi University
Adelphi is one of the top universities in New York and provides students with a uniquely personalized approach to learning. We’re dedicated to transforming students’ lives through world-class academics, a focus on student success, and a warm and inclusive community.
Ugly Talk: Can your Brand Thrive in Agentic Commerce?
Hosts
Wed, Jun 03, 10:30 AM - 01:00 PM (EDT)
To be shared on approval (New York)
999 attendees
People are not going to shop the way they do now forever. The shift is already starting. Consumers will increasingly ask AI agents to search, compare, recommend, and in some cases buy for them.
That means brands cannot rely on the old playbook alone. If discovery moves from browsers and marketplaces to AI-led interfaces, brands risk losing attention, pricing power, customer data, and margin. The real question is not whether agentic commerce is coming. It is whether your brand will know how to compete when the buyer is no longer a person clicking through your storefront, but an AI making the shortlist.
Why you should be in this room.
Who's getting in.
Featured speakers.
Danny Smith
Agentic Commerce Solution Architect Lead @Stripe
Ali Mirzaei
Founder & CEO @ Dimension Studios
Ali Mirzaei is the founder and CEO of Dimension Studios, the social commerce company behind Seller OS, an agentic AI platform that replaces TikTok’s native Seller Center with a unified operational command center for brands and agencies. Ali built the #1 shop on TikTok within six months of the platform’s US launch, and Dimension has since operated four #1 shops for clients including Liquid Death, Final Boss Sour, T3 Micro, SquidHaus, Bones Coffee, and more. The company is profitable at roughly $2.5M ARR with multiple product launches planned for 2026.
Joshua Cohen
Co-Founder & CEO @ Pinpoint
Joshua Cohen is the founder of Pinpoint, the AI layer between social and revenue. Used by brands like Cozy Earth, Gopuff, Represent Clothing, and hundreds of others.
Who's hosting it.
Alan Zong
Co-Founder & Partner @ UpScaleX
Alan Zong is Co-Founder and Partner at UpScaleX, a San Francisco-based seed fund investing in AI-native applications and commercial innovations. He brings 10+ years of experience across VC and CVC and has been an early backer of multiple unicorns and decacorns. Alan holds an MBA from Harvard Business School and previously led innovation investment at Alibaba International.
What's on the table.
A direct conversation for people trying to understand what happens when commerce stops being click-first and starts becoming agent-first.
Who's backing this.
We don’t just write checks—we roll up our sleeves and build alongside you. Our unique co-building approach means you get hands-on support from day one, with our team working as an extension of yours to accelerate product development, refine strategy, and drive growth.
From seed investment to Series A and beyond, we’re committed to being your long-term partner. We invest in founders who are building transformative AI and digital commerce companies, and we provide the capital, expertise, and network to help you scale faster and smarter.
Stripe builds programmable financial services. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Headquartered in San Francisco and Dublin, the company aims to increase the GDP of the internet.
Adelphi is one of the top universities in New York and provides students with a uniquely personalized approach to learning. We’re dedicated to transforming students’ lives through world-class academics, a focus on student success, and a warm and inclusive community.